But marketers don’t yet feel they’ve mastered Instagram, having named it as the top platform that they want to learn more about. Visually-oriented social media apps like Instagram, Snapchat, and Pinterest are highly popular marketing platforms, which is why 64% of marketers say they’ll be increasing organic activities there. Memes, photos, and infographics are the best way to communicate trends, information, or commentary on social media.
Text posts and longform blog content still have their place, but when it comes to going viral or scoring solid engagement, visuals win hands down. Our brains can absorb the information in a photo or a meme far faster than when we have to read a text-based post, even if it’s just 280 characters, and an image stays with us for longer than words. The old saying “a picture is worth a thousand words” has been reinforced by social media. Whether you’re a creator working hard to cultivate your following and score sponsorship deals, or a marketer seeking to boost awareness and capture leads for your brand, social media is your battlefield, and visual content is your weapon of choice.
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